5 Things To Know Before Start
- Where you base your business is really important.
- Really think about your brand – persona, name, logo, fonts, tone etc. (this really made me chuckle and think of the Southpark episode with Harry and Meghan)
- You will Pivot!
- Data should drive your decisions, always! That doesn’t mean you’ll always have it measured (a lot of ‘gut feel’ is made up of a lot of data points you have gathered previously).
- The prospective customer is not always right. We definitely built some features for prospects that were never going to buy anyway!
